Grønn glamour

Grønn samvittighet

Filmstjernen Colin Firths kone Livia Giuggioli Firth blogger på Vogue.com om sin grønne leting etter premierekjoler. Hun vil kun bruke miljøvennlig mote på den røde løperen i vår, og ønsker å øke bevisstheten rundt miljøvennlig mote.

Livi har plukket ut favorittkjoler fra to norske designere, Leila Hafzi og Nina Skarra, og vi krysser fingrene for at de ender opp på den røde løperen.

Her kan du lese Livias innlegg fra bloggen hennes på Vogue.com:

The Green Carpet Challenge

A Rainbow without the Footprint

The awards season is flying by. Here we are at the Baftas already (they are on Sunday night), and that means it's decision time once more.
My initial strategy with the Green Carpet Challenge was to blend in or assimilate on the red carpet, sneaking in sustainable fashion - primarily through vintage or repurposing. So I'm reasonably shocked that for Sunday I'm going for the brightest option I could find. I'm getting quite bold in colour and purpose!

"Responsible design" wasn't supposed to look like this. If you ask ten people what responsible, ethical or sustainable design looks like -providing they understood the question - I bet eight of them would still say something along the lines of "sludge coloured, hemp". So I love the fact that Hafzi presents us with riotously coloured soft silk and confounds all our prejudices. Although I note she also pioneered high-end hemp in her first collection back in 1997.

I was genuinely excited by her pieces when Heidi from Vie PR introduced me to them in LA. In common with other visionary designers, she turns the production system on its head to fit her sustainable agenda. She started out by going to local tailors in Nepal to learn how to build a garment - and then moved on to developing an environmentally friendly production cycle. Obviously colour was a massive issue as dyes are so ecologically impactful. So Leila has pioneered AZO-free dyes and alternative ayurvedic colours to get a rainbow without the footprint. Her production chain is short, controlled and transparent, bringing vital work to the tailors she works with in Nepal. You can easily research it as her pieces are registered with the Respect Inside project (http://www.switcher.ch/english/about-switcher/switcher-norms-and-certificates/respect-inside.php).

You've frequently suggested Leila Hafzi as a huge talent that deserves as many outings on the red carpet as she can get. I read an interview with Leila on Ecofashionworld where the interviewer was of the same opinion, "the world's divas haven't yet discovered Leila Hafzi's show-stopping gowns. However, judging from the audience's reaction at the Ethical Fashion Show in Paris, and the awards that keep pilling up, we know it's only a matter of time." And Leila herself said she would love to dress Cate Blanchett or Uma Thurman.
Well, I'm afraid she's got little old me on Sunday at the Baftas, but I promise to pitch Leila to Cate or Uma if I see them there!

Livia prøver en kjole fra Nina Skarra.

Fra Livias blog på Vogue.com